Victor blogs about a book he’s reading, (Don’t Think of an Elephant — which is about how progressives can re-frame political discourse), and he’s channeling some notes into his post.

Always start with values, values everyone shares.
Use rhetorical questions: “Wouldn’t it be better if…”
Show moral outrage with controlled passion.
Always be on the offense. Don’t negate the other person’s claims; reframe. Never answer a question framed from your opponents point of view.
Tell a story where your frame is built into the story.

It occurs to me this sort of thing isn’t bad advice for *any* situation where you’re trying to effect change. For example, if you’re trying to get your company to think differently about how it develops software, and how its current practices are antithetical to its purported values … not that I know of any companies that would do such a thing.